Ep #20 – Sairam Krishnan – On Writing, Marketing, and SaaS | Accel India

In the latest episode of The Takeaway Club™, I speak with the one of the best storytellers in the Indian SaaS ecosystem, and a personal favorite. the one and only Sairam Krishnan.

Sairam Krishnan started his career is SaaS ~10 years ago when he joined Freshworks (Freshdesk back then) as only the #2 Marketing hire at a time when you could fit in the entire company into a Toyota Innova!

Over the years he has successfully lead/implemented world-class marketing campaigns including the Failsforce blimp that flew over the Dreamforce conference and has led the marketing efforts for companies like Wingify, Imocha.

In his current stint, he crafts beautiful startup stories for Accel as Marketer in Residence.

Apart from this he also authors two Substack publications, the CMO journal where he writes about marketing, growth, and strategy and the East Coast Road where he talks about his personal experiences, travel, and his love for tea.

In this conversation we get candid about Sairam’s time at Freshworks as an early employee, and what it was like working directly under Girish, how Sairam has evolved as a marketer and a writer over the years, the current state of the SaaS ecosystem among other pieces of timeless insights.

You can listen to the episode from the links below:


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