Beat the Blues – Week #23 Round-up

Here’s a round-up of some of the most interesting content I came across last week: 

What I am currently reading:-

The Ride of a Lifetime by Robert Iger

A memoir from former Disney CEO Bob Iger, who oversaw several key milestones in his 15-year tenure including opening Disneyland Shanghai – one of the best books in leadership, Bill Gates recently shared it as the one business book he’d actually recommend.

What I am listening to:-

Radio Hour | How You See Me from The Moth

Founded by the novelist George Dawes Green, Moth shows are renowned for the great range of human experience. This week’s radio hour includes five endearing stories on how the world sees these often stereotyped individuals.

Good Reads:-

Last week, right after I signed a petition at there was a prompt from the website:

The problem? For the majority of Indians, that is a big amount.

What if it was Rs.1000? Or Rs.500? Would that nudge more users to make a contribution?

Here’s an interesting article that takes on the subject:

“Ask your donors for the right amount” by Joel Shuman 

The IKEA effect:

“IKEA’s Best-Selling Product Is Not a Piece of Furniture” by Geraint Clarke 

A lot has been said about IKEA’s brilliant model and their ability to consistently deliver the ‘aha’ moments for their customers – but this fact came as a surprise being an IKEA fanboy myself.

A quote I am pondering:-

“Your best creative moments come in flashes of inspiration, but those flashes only happen if you show up consistently” – David Perrell 

Show up. Just do it. Many a times, that’s all it takes. 

What I’ve been up to:-

Episode #8- Aishwarya Ashok – Product Marketing, Mental Health Awareness, and 100 copies of Born a Crime.

I had a thought-provoking, wide-ranging chat with Aishwarya including the delicate subject of mental health and how she and her team are breaking the stigma with some amazing initiatives through Team Lonepack.

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